Miki Racine Berardelli is the CEO of KIDBOX, a children’s wear startup with an alternative business model. Miki joined KIDBOX from Chico’s FAS, where she was president of digital commerce and chief marketing officer. Prior to Chico’s FAS, she served as chief marketing officer of Tory Burch.
Miki has more than 20 years of experience building successful businesses in the marketing and e-commerce industry, with skills that span a spectrum of customer-based strategies and marketing initiatives.
As the CMO of Tory Burch, she engineered, built and led the digital e-commerce business and oversaw global marketing. Before joining Tory Burch in 2009, she spent eight years at Ralph Lauren where she served as the senior vice president of marketing for digital and retail. She developed and led the multichannel marketing strategy for their retail businesses, which included a sizable children’s brand.
Berardelli also brings to KIDBOX her experience in the launch of Limited Too’s direct-to-consumer business from inception.
Berardelli served on the Shop.org board of directors, most recently as Chairman, and currently serves as the Chairman of the CMO Council for the National Retail Federation. She is also on the board of Giggle, a multichannel baby products and lifestyle brand. She has been recognized by Women’s Wear Daily as one of the “Ten of Tomorrow.”