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Alison Hahn

Senior Vice President, Color Merchandising, Sephora

Alison Hahn is the senior vice president of color merchandising at Sephora. In her role, Alison is responsible for curating Sephora’s best-in-class and highly differentiated product and brand assortment, one of the defining pillars of Sephora’s industry success.

Since joining Sephora in 2011, Alison has not only applied her artful ability to identify breakout brands and game-changing beauty trends, she is also responsible for step-changing the organization of the retail and merchandising team to better respond to the fast-evolving beauty landscape and keep Sephora in a position of leadership.

Alison also saw to fruition the retailer’s launch of Color IQ, the first and only beauty service able to scan the surface of skin and scientifically match the tone with the precise lip, foundation and concealer shades available at Sephora.

Alison’s cunning instinct for trend forecasting coupled with her more than 30 years’ experience in retail and merchandising has made her one of the most talented merchants in the beauty industry.

A veteran of the retail industry, Alison’s career has spanned fashion, footwear and home goods where she led merchandising for mega brands including Gap, Saks Fifth Avenue and Restoration Hardware. Alison grew up on the east coast, but currently lives and works in San Francisco, her beloved home for more than 20 years.